Making your first Million with a Krann Shop

In order to make your first million, you MUST ensure your ‘marketing mix’ for your shop is always right. The marketing mix consists of the ‘four Ps’ of Price, Product, Promotion and Place.

• Price – your goods have to be competitively priced. They don’t necessarily have to be cheaper than anyone else, but the do have to offer better value in terms of delivery, quality, customer service etc.
• Product - you need to have items that people actually want to buy, and you need to move with the times and the vagaries of fashion. For example, toy Daleks are very popular now, and they were big in 1964 too. But ask a seven-year-old in 2002 what a Dalek was and they would probably respond with a blank stare. Moral: Constantly ask yourself: Who is tomorrow's customer and what do they want to buy?
• Promotion - if no-one knows about your shop, it won’t sell anything, no matter how cheap the prices. Promotion can come in many forms - ads in newspapers, on the radio etc. Also, you could advertise online. Krann offers a great deal in managed Google online advertising which allows you to ‘target’ customer segmets with an amazing degree of accuracy and cost-effectiveness. This is a big subject and a bit scientific, so click here for the lowdown or call us for more info.
• Place - Ensure you actually have the product in stock at the time it is required. For example, you don’t want your delivery of Valentine's Day Cards to arrive on February 15th, do you?

It's 2007 already, so get selling quick

Coupled with a Google Adwords campaign which guarantees new visitors to your store, there is no reason why you can’t be selling attractive goods immediately without the need for a ‘real’ shop.

Avoid failure

If you are new to ecommerce (or think you know it all), it's always wise to read a good book on the subject. If you've never read one, buy one now from Amazon.co.uk (which, incidentally, is just about the most successful online shop in in the history of the world!).

Also, make sure you are clued up about your rights when dealing with 'difficult' customers. The Office of Fair Traiding website is a great place to start - visit it by clicking on this sentence..

How is an online shop like a 'real' shop?

Every ‘real’ shop on the High Street, large or small, is just a big room with a counter and some offices at the back. So whether you are a butcher, baker or candlestick maker, your shop is based on the same format of retail space.

It is only when you have filled your shop with stock and put the sign up at the front that your shop starts to take on its distinctive personality - adding to the vibrant and cosmopolitan spendour of Britain’s commercial throughfares.

Online, the situation is much the same. An online shop is based on a basic design which is then modified to suit your needs. Every page is based on a template design created from your business’s existing corporate identity, colours and trading name. And when the shop is populated with your products and categories, the personality of your shop begins to shine through...

Who runs my online shop ?

You do.

Of course, if you'd like Krann to run your shop for you for a monthly fee, we offer that service too and will tailor it to your specific requirements.

Why not try Krann’s demo online shop?

Simply give us a call on 01625 850186 or contact us via email and we can show you a shop in action - a shop you can access and play with until you are sure it is right for you.

What’s running a shop like?

Ah.. you need to see Krann Shop’s ‘back end’ - that’s the view from behind the counter and it is all part of our demo.

The Krann Shop's Admin section allows you to delete and list new products, change your personal details and create and deletete product categories. Once you have saved your changes and you will see the demo shop at www.krannshop.co.uk changes too!

Of course, you'll need a bit of training from us to get the most out of your shop, but you'll see enough to know that it is relatively straightforward - the only complications are thatour shops offer a myriad of additional features such as SMS messaging, emial newsletters, customer databases etc. These things are there when you need them - and you will need them, in time!

Krann shops

If you want to be technical, our shops are based on a MySQL database of product information which is accessed by web pages written in PHP. We host the shop and database for you for a small annual fee. If you have a payment gateway (with WorldPay for example) there's a small extra cost there too - aside from the initial set up charges which we agree beforehand, there's nothing else to pay.

For the full spec on our shops, click here.

Conclusion

Running a shop can be fun. If you want to do this, or you are dissatisfied with the shop you have. Give us a call for a free consultation. Krann’s shopping mission is to make Britain a nation (of shopkeepers) once again!